Why "bull and bird"?
Because we believe in the dual, synthetic nature of successful business management. On the one side, it is based on "classical" knowledge, such as marginal utility law or Taylor's labor geometry or Michael Porter's three kinds of strategy or Bogdanov's Tectology...
...On the other hand, the modern company is open and flexible.
It uses existing business practices, but also re-invents them.
It breaks patterns, discovers and innovates, and it is ready for the sudden difficulties.
The "bird" is no more important than the "bull",
but the "bull" is no more important than the "bird"!
How can they survive and move on? Only together.